Apple iPhone 16 Pro and Pro Max

The Pro and Pro Max are virtually identical, with the only differences being screen size and battery. The Pro Max boasts a stunning 6.9-inch display, the largest ever on an iPhone. The new camera features make it feel like a professional setup, giving you access to exposure, depth, and more with just a few taps.
And with Apple Intelligence integrated, you can point your phone at a dog or an object, and Siri will provide contextual information directly within the camera app. Need help crafting an email or asking your boss for an appraisal? Apple Intelligence can assist with tone and proofreading, all securely processed via Apple’s private cloud.
People often ask whether they should upgrade. If you’re using an iPhone older than two years, the answer is a resounding yes. Apple Intelligence is built for these new devices, and the iPhone 16 lineup, especially the Pro Max in its stunning Desert Titanium finish, is the future of smart tech.